Fervino
Overview
Website for the Fervino wine brand. We combined the production story, wine collection, and point-of-sale information. Visitors can explore the brand, review wine characteristics, and proceed to find a retail location.
Results
Structure the wine collection.
We organized the catalog into categories: red, white, rosé, and sparkling. We provided detailed product cards with a standardized set of parameters: vintage, grape variety, ABV, production method, food pairings, and serving temperature. This structure helps users compare wines based on specific characteristics.
Connect the brand presentation with the catalog.
We built transitions from the story about the vineyards and production to the collection. On the homepage, we implemented anchor navigation across thematic sections: users can explore the content sequentially or jump directly to the desired section.
Prepare the website for two languages.
We implemented Russian and English versions with a language switcher. The English-language section allows introducing the brand and production technology to an international audience.
Continue the user journey after wine selection.
We added a «Where to Buy» section and a clickable phone link for contact. The website guides visitors from product discovery to the next action — finding a retailer or contacting a brand representative.
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