Unify customer orders and staff workflows.
We integrated the website and mobile app with the CRM so that every order goes through a unified processing pipeline. We separated the interfaces by role: customers select dishes, operators process orders, chefs mark items as ready, and couriers receive delivery information.

Support various meal configurations.
The app accommodates individual items, add-on ingredients, and combo sets. Product cards display the composition, specifications, price, and bonuses. For sets, we added a list of included items, and for dishes with add-ons — a selection of extra ingredients and their quantities.

Transition kitchen operations to a tablet interface.
We created an order screen featuring large dish cards, photos, and portion quantities. Chefs can mark each item as ready individually: prepared dishes are highlighted by color. This allows the team to see what is already prepared and what still needs to be cooked before handing the order over to the courier.

Manage courier operations via a bot.
We provided a dedicated delivery channel integrated with the main order system. The bot provides couriers with the necessary order details and allows them to manage deliveries without requiring access to the full CRM interface.

Embed the loyalty program into the ordering process.
We added a bonus balance, cashback, personalized promo codes, and exclusive offers for loyalty members. Customers can see expected bonuses on the dish card and their accumulated total in their profile, and they can redeem points on future orders.

Create incentives for repeat app usage.
We implemented daily rewards with increasing bonuses, time-limited promotions, and a referral program. The user profile consolidates reward collection, friend invitations, order history, and personal offers.