Organize a large product range.
We divided the catalog into product categories with dedicated pages for each item. We added category navigation, breadcrumbs, and links between products within the same section. This structure helps users browse the assortment sequentially and easily return to a specific product group.

Make product cards useful for purchasing managers.
We consolidated product specifications into a standardized template: packaging, units per case, ingredients, nutritional and energy value, and barcode. Customers and partners can access essential product information before contacting a sales representative.

Unify different user journeys.
We provided dedicated sections for customers and trade partners: product range, quality, points of sale, supply geography, and contacts. We added a catalog download feature so users can explore the products offline and share the materials with colleagues.

Support product promotion.
We set up dedicated pages for news, promotions, and marketing materials. Each publication has its own URL for traffic from ads, newsletters, and social media. We included a banner block on the homepage to highlight special offers.