The platform processed over 4 million publication links daily. It combined social media metrics with marketplace sales data, providing the company and curators with seamless analytics for managing content and calculating rewards.

Organize workflows for the company, curators, and creators.
We implemented a category structure and role-based access control. The company managed categories and curators, while curators onboarded creators and tracked their publications. We linked participants, content, and products within a unified accounting system.

Automate publication submissions via Telegram.
We developed a bot through which creators submitted links to published videos. We included validation for supported links, submission confirmation, and linking publications to the respective participant and product. This centralized content collection, eliminating the need for manual data entry from chat logs.

Ensure daily processing of millions of links.
We built a system for high-volume statistics collection from seven social platforms. Data from various sources was normalized into a unified format: views, likes, comments, saves, and shares. Daily updates allowed tracking publication dynamics within a centralized analytics database.

Integrate content metrics with sales data.
We implemented SKU validation and sales analysis for products on Ozon and Wildberries. The system collected data to evaluate content performance and determine rewards for views and purchases.

Make large volumes of data manageable.
We developed data views with filtering by participants, products, platforms, and time periods. We automated the daily delivery of reports to curators, ensuring they receive up-to-date metrics without manual data collection.

Result
The company received a unified tool for managing a large-scale UGC program — from creator onboarding and publication intake to performance analysis and reporting. The project's core competency lies in high-volume data processing, third-party integrations, and the automation of corporate workflows.