Paid social advertising tests which audiences and messages lead to useful actions. We configure campaigns on agreed platforms, connecting advertisements with landing pages and the actual process for handling enquiries.

We evaluate enquiry quality as well as click cost. Where possible, advertising is connected to CRM outcomes, revealing situations where inexpensive traffic does not fit the product or drops away after arrival.

Project stages

• Preparation: define goals, analytics events and audience segments.
• Launch: prepare creative assets, ads and campaign structure.
• Optimization: compare outcomes, test assumptions and reallocate budget.

Deliverables and capabilities

The result is active campaigns, understandable reporting and a record of tested hypotheses. Media budgets and platform availability are agreed separately; scaling follows observed performance rather than a promised number of sales.