Connect treatment selection with online booking.
We placed Fresha booking links on the homepage and service pages. The website introduces visitors to the treatments, while the booking process is handled by a specialized platform. This allows the studio to utilize its existing booking system.

Structure the service catalog.
We divided facial and body treatments into separate pages. For the services, we listed the description, price, and duration, and for specific treatments — session options. Visitors receive the essential details before proceeding to booking.

Organize the purchase of gift certificates and memberships.
We created dedicated sections with certificate denominations, validity periods, and terms of use. We connected purchase links via Fresha, where payment, digital certificate delivery, and tracking of purchased treatments are handled.

Link the studio's services with the cosmetics store.
We added links to the separate e-commerce store faceitshop.com in the main navigation and the homepage promo block. We provided two user journeys: booking a treatment and purchasing home care products.