Social media and PR
Social media and PR for your business. DLILB connects strategy, content and distribution with the customer journey and reports on agreed metrics.
Social media marketing depends on what a brand says, who it addresses and why it matters. We align content, PR and paid placements into coherent communication tailored to each platform and stage of the customer journey.
Reach matters, but so does the connection to your product. We consider where people arrive after a post, which offer they see and how your team handles their interest, making communication part of the wider customer journey.
How the service works
- Positioning: define topics, tone of voice and the role of each channel.
- Production and distribution: prepare posts, creative assets and a placement plan.
- Feedback: review responses, enquiries and the relevance of the audience reached.
Project outcome
The result is a channel strategy, agreed content deliverables and reporting on selected metrics. Ongoing management and media budgets are scoped separately so that the plan matches your resources and business priorities.